(Studio)

Two studios.
One relentless outcome.

Marketing that pays for itself, software that ages well — orchestrated together when it matters.

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Two
studios.
One outcome.

Grovitt was built on a simple thesis: growth marketing and software engineering are stronger together than apart. Since 2026 we've helped ambitious companies prove it.

Founded 2026London & New York180+ Clients14 Countries
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(01) Our story

Built from
frustration.

We started as a performance marketing consultancy in 2026, frustrated by a consistent pattern: great campaigns undermined by weak product experiences. Traffic that converted nowhere. Landing pages that loaded in four seconds. Dashboards that gave clients no visibility into what was actually working.

Rather than pass the problem to a third-party dev shop and watch the handoff fail, we built an engineering capability in-house. By 2016 we were delivering software alongside marketing — and the results for clients improved measurably.

In 2022 we formalised what had been true in practice for years: Grovitt is one studio, two disciplines, a single point of accountability. No finger-pointing between agencies. No translation layer between strategists and engineers.

(02) Timeline
2026
Founded in London as a performance marketing consultancy
2016
Opened software studio to serve clients requesting custom tooling
2019
Expanded to New York — team grew to 24 full-time specialists
2022
Merged marketing and engineering into a single integrated studio
2024
Crossed 180 completed client engagements across 14 countries
(03) How we operate

Principles we
don't negotiate.

01
Outcomes over output
Reports, meetings, and deliverables are means to an end. The end is measurable business impact. We hold ourselves accountable to that, not to the volume of work produced.
02
Honest scope, always
We don't write proposals designed to win and renegotiate later. If something is uncertain, we say so. If a budget won't support the goal, we say that too — before the contract is signed.
03
Built to be owned
Every campaign, codebase, and strategy we deliver should be transferable. You shouldn't need us to keep the lights on. Dependency is a failure mode, not a business model.
04
Craft at every level
The copy on a paid ad. The variable names in an API. The spacing in a dashboard chart. Details accumulate into perception, and perception drives conversion.
(04) The team

People who
own the outcome.

A

Arjun Mehra

Co-founder & CEO
S

Sofia Laurent

Co-founder & CTO
M

Marcus Reid

Head of Growth
Y

Yuki Tanaka

Head of Design
E

Elena Popescu

Head of Engineering
J

James Okafor

Strategy Director

Ready to work
with a studio that gives a damn?

We take on a limited number of new clients each quarter. Tell us what you're building.