Performance
Marketing
Search, paid social, and programmatic — orchestrated full-funnel and measured against blended CAC, not vanity clicks.
Start a project ↗(01) The problem
Sound familiar?
Pain 01
Your CAC is climbing and nobody can explain why
Spend is up, the reports are green, but the CFO's dashboard tells a different story. Attribution breaks in ways that are hard to diagnose from inside the account.
Our fix — We map every touchpoint to revenue — not just the last click — and rebuild attribution from the ground up.
Pain 02
Agencies optimise for their metrics, not yours
Click-through rates look excellent in monthly decks. Blended CAC and payback period are harder to fake — so most agencies don't report them.
Our fix — We build every campaign around the numbers that matter to your CFO, not the ones that look good in a deck.
Pain 03
Creative is the bottleneck nobody's fixing
Targeting is a commodity. The message is the lever. When creative is produced separately from the media strategy, performance suffers — and it's always the other team's fault.
Our fix — We own creative strategy alongside media buying. One team, one brief, one accountability chain.
(02) What we deliver
Every channel.
One outcome.
01
Paid Search
Google & Bing campaigns structured around intent layers, negative sculpting, and blended CAC — not last-click fluff.
02
Paid Social
Meta, LinkedIn, TikTok, Pinterest. Funnelled creative matched to audience intent and sequenced through awareness to action.
03
Programmatic Display
Real-time bidding, audience extension, and retargeting at scale across the open web and connected TV.
04
Retargeting & CRM
First-party data activation, CRM audience matching, and suppression lists that protect margin while lifting LTV.
05
Attribution & Reporting
Multi-touch models, incrementality testing, and unified dashboards so you know what's actually working.
06
CRO & Landing Pages
A/B tests, heatmap analysis, and offer sequencing that converts the traffic you're already paying for.
3.8×
Average ROAS improvement in year one
62%
Average CAC reduction across 12-month engagements
14 days
Average time from audit to first live campaign
(03) How we work
Rigour over
ritual.
Most agencies optimise for the appearance of activity. We optimise for outcomes. Every step ties to a number you care about.
3.8×
Average ROAS improvement in year one
01
Audit & Baseline
We crawl your accounts, benchmark competitors, and map audience data to identify the highest-leverage gaps before a single pound of budget moves.
02
Channel Strategy
A written media plan that maps spend to the highest-leverage moments in your funnel — with forecasted CPAs, volumes, and risk.
03
Creative & Copy
Ad variants built around jobs-to-be-done messaging, not gut feel. We test headlines, offers, and formats systematically.
04
Launch & Optimise
Deploy, learn, refine. Bid adjustments, audience pruning, and creative rotation happen weekly — not quarterly.
05
Report & Scale
Blended CAC dashboards, incrementality signals, and board-ready decks. You always know why a number moved.
(04) Why Grovitt
Different
by design.
Performance marketing is crowded with agencies that look identical. Here's what actually separates the work.
Full-funnel ownership
We manage creative, copy, media buying, and landing pages. There's no handoff gap where performance falls through — one team owns the entire chain from impression to conversion.
CAC-first modelling
Before we touch a campaign, we model what a customer is worth to you. Every channel recommendation, bid strategy, and creative decision is measured against that number.
Radical transparency
Live dashboards updated daily, weekly calls, and monthly incrementality tests. You never wait until end of month to find out whether something's working.
(05) Common questions
Questions
answered.
Not finding what you need? Reach out directly — we're straightforward about what fits and what doesn't.
Ask us anything →What's the minimum ad spend you work with?
We work with brands spending £10k/month and up on paid media. Below that threshold, the economics of proper strategy, creative, and management rarely make sense for either party.
How long before we see results?
Paid search can show meaningful movement in 2–4 weeks. Paid social typically takes 6–10 weeks as algorithms train on your audience data and creative signals. We set realistic expectations — not promises — at the start of every engagement.
Do you charge a percentage of ad spend or a flat retainer?
A monthly retainer that covers strategy, creative, and media management. We don't charge a percentage of spend — that model directly incentivises the wrong behaviour (spending more, not spending better).
Can you work alongside our existing agency or in-house team?
Yes. We often start with an account audit and can operate as a specialist layer alongside a generalist agency or support an in-house team that needs senior performance expertise.
Ready to make
your spend work?
Tell us your current CAC and where you want it. We'll build a plan around the gap.