SEO &
Content
Authority that compounds. Technical SEO, programmatic content, and editorial that ranks, converts, and pays for itself.
Start a project ↗(01) The problem
Sound familiar?
Pain 01
You're ranking but not converting
Traffic is up. Organic sessions are a nice slide in the board deck. But pipeline contribution is flat. The content is attracting the wrong intent at the wrong stage of the funnel.
Our fix — We build content around commercial intent, not just search volume — and set up attribution so you can see which articles contribute to pipeline.
Pain 02
Technical debt is quietly throttling growth
Crawl errors, duplicate content, poor Core Web Vitals, and missing structured data are eating your potential before a single article goes live. Most content teams don't see this.
Our fix — Technical SEO is always our first deliverable. We fix the foundation before producing a word of content.
Pain 03
Content feels like a cost centre you can't justify
When leadership can't tie content spend to revenue, it's the first budget cut. That happens because the attribution model was never set up — not because the content doesn't work.
Our fix — We build the reporting infrastructure alongside the content programme, so the value is visible and defensible from month one.
(02) What we deliver
Organic that
compounds.
01
Technical SEO
Core Web Vitals, crawlability, indexation, structured data, and site architecture — the foundation everything else is built on.
02
Keyword & Topic Research
Cluster-first architecture built to own entire verticals, not just rank for a single keyword and hope.
03
Content Strategy
Pillar-and-cluster editorial calendars, topical authority maps, and content audits that identify what to keep, improve, or kill.
04
Editorial Production
Long-form, short-form, thought leadership, and product SEO content written by people who understand the topic — not generalists.
05
Programmatic Content
Template-driven pages at scale for geographic, product, or use-case variants — structured data, automated, indexed correctly.
06
Link Building
HARO pitching, digital PR, and resource-page outreach — links that move domain authority and don't get you penalised.
62%
Average organic traffic lift in 6 months
3.2×
Average increase in organic pipeline contribution
840+
Ranking pages built and maintained for clients
(03) How we work
Built for
the long game.
SEO is the only channel where work you do today pays dividends years from now. We build the foundation right — so the compounding actually happens.
62%
Average organic traffic lift in 6 months
01
Technical Audit
Crawl the full site. Identify speed issues, crawl errors, duplicate content, indexation gaps, and structural problems holding back potential.
02
Opportunity Mapping
Keyword clustering, competitor gap analysis, and topical authority scoring to prioritise where you can win — and how quickly.
03
Content Plan
A 90-day editorial calendar matched to business goals, search demand, and your team's actual production capacity.
04
Production & Publishing
Writing, editing, internal linking, on-page optimisation, and CMS publishing — one workflow, no handoff chaos.
05
Authority Building
Ongoing link acquisition, brand mention tracking, and authority signals that compound month over month.
(04) Why Grovitt
Different
by design.
Most SEO agencies produce content and hope the rankings follow. We engineer authority — systematically.
Strategy before a single word is written
We don't produce content until the topical map, technical foundation, and attribution model are agreed. Production without strategy is expensive noise — we refuse to generate it.
Domain expertise in the room
Our content team includes people with genuine subject-matter knowledge, not generalists who research for 20 minutes and produce 2,000 words. It shows in the ranking signals.
Attribution that's defensible
UTM hygiene, GA4 configuration, and conversion tracking are set up so content contribution to pipeline is visible, measurable, and hard to dismiss at budget reviews.
(05) Common questions
Questions
answered.
Not finding what you need? We're direct about what fits and what doesn't — no sales spin.
Ask us anything →How long does SEO take to show results?
Technical fixes can show measurable improvement in 4–8 weeks. Content authority typically builds over 6–12 months — this is an investment channel, not a paid one. We set realistic milestones, not vanity promises, from the start.
Do you write the content or just provide the strategy?
Both. We can own the full production cycle — strategy, brief, writing, editing, and publishing — or operate as a strategic layer above your in-house team. Most clients start with the former and transition over time.
Can you audit our existing content library?
Yes — and we usually recommend this as the first engagement. A content audit identifies what to improve, what to consolidate, and what to remove. It often unlocks quick wins before any new content is produced.
Do you handle link building?
Yes. Outreach, HARO pitching, digital PR campaigns, and resource-page link reclamation. We don't buy links or use link schemes — the risks aren't worth it and the results don't last.
Ready to own
your search presence?
Tell us your current organic footprint. We'll show you what's reachable and how long it takes to get there.